Theory
Agricultural Marketing: Concepts and definitions of market, marketing,
agricultural marketing, market structure, classification and characteristics of agricultural markets; [ Read Here]
Marketing Mix [ Read Here]
and market
segmentation.
demand, supply and producer's surplus of agricultural commodities; Nature and
determinants of demand and supply of farm products;
Producer's surplus meaning and its types, marketable and marketed surplus, factors affecting marketable surplus of agricultural commodities; cost based and competition based pricing.
Market promotion advertising, personal selling, sales promotion and publicity their meaning, merits & demerits; Marketing process and functions:
Marketing process - concentration(Assembly) , dispersion and equalization; [ Read Here]
Exchange functions - buying and selling; physical functions - storage, transport and processing; facilitating functions packaging, branding, grading, quality control and labelling (Agmark).
Market functionaries and marketing channels: types and importance of agencies involved in agricultural marketing; meaning and definition of marketing channel; number of channel levels; marketing channels for different farm products.
Integration, efficiency, costs and price spread: meaning, definition and types of market integration; marketing efficiency; marketing costs, margins and price spread; factors affecting cost of marketing: reasons for higher marketing costs of farm commodities; ways of reducing marketing costs; Role of Govt. in agricultural marketing: public sector institutions - CWC, SWC, FCI, CACP & DMI: their objectives and functions; recent changes in
Farming laws including e - NAM, removal of stock limit and contract farming; cooperative marketing in India.
Risk in marketing types of risk in marketing; speculation & hedging; an overview of futures trading; Agricultural prices and policy: meaning and functions of prices; administered prices; need for agricultural price policy.
Trade: concept of international trade and its needs, theories of absolute and comparative advantage. Present status and prospects of
International trade in agricultural
Commodities; GATT and WTO; Agreement on Agriculture (AOA) and its implications on Indian agriculture; IPR, GST.